Your Fancy Equipment Might Actually Be Hurting You
Okay, so here’s the deal: lots of companies spend a ton of money on super professional video stuff, right? But then they get bummed because some random video, shot on a phone, gets way more views! It’s kind of weird, but what’s going on is that right now people want realness over “perfect” videos.
Why Being Too Perfect is a Problem
Okay, so imagine it’s 2025, and the difference between a really polished video and a normal, homemade one is getting blurry. People really dig content that feels real, like something a friend would make. There’s just something about those messy, non-perfect videos that people like – it feels honest. If something is too perfectly done, it can come off like a fake advertisement. Those little mistakes and moments of goofiness in a normal video? They make it more believable, which helps people connect to it.
The Algorithm Secret Nobody’s Really Talking About
Another thing that gives normal videos a boost is how fast they can be made. Professional videos take forever to create. But those phone videos? They can be made and posted super quick, while things are still trending. And the algorithms (the math stuff that decides what you see) seem to like people who post often! So, phone videos get a visibility boost.
Why “Homemade” Videos Get More Love?
The biggest reason why people love those “amateur” videos is because they feel like us. We see someone making a video without all the glitz and glam, and it feels like something we could do. This makes people feel more connected, like they are part of your club. This is way harder to do with those super slick pro videos.
Are You Scaring Away Your Customers With Expensive Videos?
Look, those big-budget videos are useful sometimes – like when you’re trying to show off your brand or make something that’s timeless. But, if EVERY video looks like that, it can feel distant and out of touch. It can make people feel like they’re not able to do the same thing, or make them feel like the company is too big and corporate. And those fancy videos take so long to make, sometimes they’re outdated by the time they’re even posted!
The “Smart Amateur” Approach: The Secret Sauce of Marketing
So, what’s the answer? It’s not about choosing between professional or homemade videos – you need to use both! For important messages or videos you want to last a long time, sure, make those pro ones. But for jumping on trends, or talking about something happening now, try a more “smart amateur” style. Stop focusing on being perfect and focus on telling good stories and connecting with people.
Making Videos Fast (Without Losing Quality)
To make videos faster you have to get good at doing it. Buy easy-to-use quick video stuff, and teach your team to use it, whether it’s a phone or a pro camera. Create templates you can use over and over again. If you get good at this, you can make current videos people want to watch.
The Science of Going Viral: Simple Ideas
First, see what kinds of videos your brand already has, and what’s popular for other people like you. Figure out why those popular videos work. Buy good video tools that are simple, and practice! The most important thing is to take what people are saying and change it to something better.
How Future Winners are Already Changing Things Up
In the future, realness is going to be a bigger deal than ever. The companies that do well will be able to blend super high-quality with genuine, down-to-earth video making. The best videos will be the ones that don’t rely on fancy stuff, but on connecting with the people that are watching them.
The Cheap Strategy That Can Make You Millions
The way to win isn’t to choose between homemade or pro; it’s to find the balance. Companies that are smart about this will make videos that people want to watch and be a part of, creating connections that last.
