Why Our $500K Campaign Completely Flopped
My friend Sarah, marketing director at a $50M agency, just told me the most brutal campaign failure story I’ve ever heard. Half a million dollars—gone. But what…
The 3-Second Rule That’s Making Small Businesses Go Viral (And Why 99% Get It Wrong)
Your video just got 3 seconds to prove it deserves to exist. That’s it. Three measly seconds before thumbs start swiping and attention spans evaporate faster than your…
The Future of Video Marketing (a.k.a. The Rise of the Machines): A Survival Guide for CMOs and Creative Directors
Let’s just get this out of the way: No, AI isn’t going to replace you. But it is going to replace the way you work… unless you’re already working with your…
Is the Storm Coming or Already Here? How Marketers and Creatives Can Prepare for What’s Next
Let’s not pretend the horizon looks calm. Between the looming possibility of a second Trump administration, the tightening noose around the housing market, inflation that won’t stay…
Going Viral in 2025: The Top 10 Short Videos You NEED to Make
The social media landscape is a battlefield for attention, and short-form video is the weapon of choice. But not all videos are created equal. As we head…
That $10,000 Video Got Beat by a Phone!? – The Crazy Thing About Content Today
Your Fancy Equipment Might Actually Be Hurting You Okay, so here’s the deal: lots of companies spend a ton of money on super professional video stuff, right?…
Videos That Grow Your Business Fast: A Guide for Small Business Owners
Video marketing is currently the most effective tool for growing a business. A well-executed video can boost brand awareness, engage your audience, and drive sales—all in a…
Your Client Deserves an ‘About’ Video That Doesn’t Put People to Sleep
The “About” video is your chance to make a first impression that lasts—but let’s face it, most of them are as bland as unseasoned oatmeal. If your…
The Power of User-Generated Content (UGC) in 2025
In today’s fast-paced digital landscape, user-generated content (UGC) has become one of the most powerful tools for brands looking to create authentic connections with their audience. UGC…