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HouseFire_BTS_website
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HouseFire_website
Metlife was looking for a way to convey to their call agents that empathy, above all, needed to be the top priority for customer following a fire or similar loss. After some back and forth, the statement “Be the best part of their worst day” came about as the tagline. We drew up some storyboards to show Metlife our idea and script and following approval, we filmed the entire short media piece in a single day.
Author RobbiePlace ChicagoCompany MetlifePurpose Call Center Agent Training