Case Study: Ambrosia – Competing with the Big Boys on a Small Budget

The Challenge

Ambrosia, a rising brand in the functional mushroom tincture space, needed to establish itself as an industry leader while competing with larger, more well-funded competitors. With a limited budget but an ambitious vision, they turned to Popart Films to craft an effective video marketing strategy that maximized engagement without breaking the bank.

Our Approach

To ensure every dollar was put to work, we developed five distinct categories of social media video reels to test which type of content would drive the most engagement. These categories included:

• Cocktail recipes – Showcasing creative ways to incorporate tinctures into drinks.
• Coffee prep – Tapping into the morning routine culture.
• Informational videos – Educating audiences on the benefits of functional mushrooms.
• Podcast clips – Leveraging in-depth conversations to build authority and trust.

Understanding the constraints of Ambrosia’s budget, we took a collaborative approach. We split marketing responsibilities, allowing Ambrosia to handle content posting while also involving them directly in the production process. This hands-on strategy kept costs low while maintaining high production value.

The Results

By testing multiple content styles, we were able to pinpoint which types of videos resonated most with their audience. This data-driven approach allowed Ambrosia to refine their content strategy for future campaigns, ensuring they invested in what truly worked.

At Popart Films, we believe great marketing isn’t about how much you spend—it’s about how smartly you spend it. Ambrosia is proof that with the right strategy, even small brands can stand out against industry giants.