Case Study: Holiday Magic with ProduceXM, Amazon Prime, and Popart Films

In our second collaboration of the year, Popart Films had the privilege of partnering with ProduceXM and Amazon Prime on Eddie Murphy’s heartwarming holiday film, Candy Cane Lane. The project’s mission was to bring joy and warmth to families in need during the holiday season.

To promote the movie, a team of passionate volunteers and workers came together to decorate eight homes, gifts from Habitat for Humanity, in a spectacular winter wonderland in Los Angeles. Our role was to capture the essence of love, community, and the joy of giving, as these homes were transformed into magical holiday spaces.

Popart Films produced eight unique videos, each tailored to the sponsors of the event, including Amazon Prime, who contributed their products to make the transformation possible. We focused on documenting the emotional and uplifting moments, ensuring that each video showcased the true spirit of the season, putting the heartwarming moments at the forefront.

This collaboration was a celebration of community, generosity, and the magic of the holidays, and we were honored to play a part in capturing it all.

Popart Films produced 8 unique videos for each sponsor, including Amazon Prime. These sponsors contributed their products to the event. We made sure to highlight the emotional moments, keeping them at the heart of our coverage.