Popart Films partnered with Patsy’s Candies, a third-generation chocolate company with over 120 years of history, to promote their new line of CBD/THC products under the brand name “XITE.” Popart developed a series of dynamic commercials and an innovative online advertising campaign, incorporating UFOs and a playful parody of 2001: A Space Odyssey. This creative approach not only engaged potential customers but also helped elevate the XITE brand, expanding its reach and strengthening the overall presence of Patsy’s Candies in the market.