Overview
When Cushman & Wakefield, one of the world’s leading commercial real estate firms, needed to showcase four premier properties to four entirely different buyer and renter demographics, they turned to Popart Films. They didn’t want just another cookie-cutter video listing—they wanted cinematic, emotionally engaging content that would attract the right audience and convert passive viewers into serious leads. Our mission: create four distinct lifestyle videos that each sold not just a space, but an experience. All of this was to take place in the state of Minnesota, with the properties located in and around the city of Minneapolis.
The Challenge
Each of the four properties was located in a different part of the Minneapolis area, and each needed to highlight not only its interior features but also the surrounding neighborhood attractions—restaurants, parks, co-working spaces, nightlife, and more. The real curveball? We were given just six days to film everything. And it rained, nonstop, for the first four days straight. Instead of stalling, Popart Films adapted on the fly—pivoting to shoot all interiors during the stormy stretch and saving the local lifestyle and exterior footage for the final two days when the sun finally returned. It was a race against time, and we didn’t miss a beat.
Our Approach
Popart Films utilized our proven Lifestyle-First Strategy, which goes beyond showcasing square footage and finishes. Each video was crafted as a narrative—an aspirational look at a day in the life of the ideal tenant or buyer. Whether it was a young creative commuting to their downtown apartment, a family enjoying a weekend in the suburbs, or a tech entrepreneur working from a luxury condo, every scene was tailored to resonate with a specific audience. We used dynamic pacing, human-focused visuals, local flair, and polished editing to evoke emotion and connection.
Results
All four lifestyle videos were edited, color-graded, scored, and delivered in under one week from the final day of filming. The client had only one single change across all four videos—a testament to how closely we nailed the vision from the start. After launch, the videos dramatically outperformed standard photo-based listings, leading to a significant increase in engagement, qualified inquiries, and overall visibility. Viewers were more emotionally invested, spent more time on the listings, and shared the content more frequently across digital platforms.
Conclusion
Real estate isn’t just about property—it’s about possibility. And in today’s market, possibility needs to be sold through storytelling. Cushman & Wakefield came to Popart Films looking for real estate videos. What they got was a lifestyle experience that moved hearts, minds, and markets. Because we don’t just make videos. We sell dreams.