Case Study: United Way – Merging Communities Through Impactful Storytelling

The Challenge

United Way was undergoing a major transformation—merging three counties in Colorado into one unified force for community assistance. With this expansion, they needed a compelling media piece to showcase at fundraising events, on their website, and across various digital platforms. The goal? To clearly communicate what United Way does and how their work makes a tangible difference in the community.

The Solution

Popart Films partnered with United Way to craft a powerful video that told their story with clarity and emotional impact. Through strategic storytelling, interviews, and dynamic visuals, we captured the essence of their mission—highlighting real people, real challenges, and real change.

The Outcome

The final media piece became a cornerstone of United Way’s marketing and fundraising efforts. It helped donors, volunteers, and the community at large understand the scope of their work, increasing engagement and support. By leveraging the video across multiple platforms, United Way strengthened its brand presence and successfully communicated its mission to a broader audience.

Let’s Tell Your Story

Whether you’re a nonprofit looking to amplify your message or a business aiming to connect with your audience, Popart Films specializes in creating compelling content that moves people to action. Let’s make something incredible together.