A Legacy Fundraising Film

The Challenge

The University of Denver was preparing for the most ambitious fundraising event in its history—an initiative of unprecedented scale since the university’s founding in 1864. They needed a high-impact event video that would not only capture the energy and spectacle of the occasion but also serve as a powerful evergreen piece that could drive donations and fundraising efforts for years to come.

Our Approach

Understanding the long-term vision for this project, Popart Films developed a strategy to create a film that blended the emotional weight of the university’s legacy with the excitement of its future. We focused on:

• Cinematic Event Coverage – Capturing the grandeur of the event with dynamic visuals and immersive storytelling.
• Evergreen Appeal – Crafting a narrative and aesthetic that would remain relevant for at least five years.
• Emotional Engagement – Highlighting the university’s impact through compelling interviews, historic references, and stunning visuals.

The Outcome

The final film delivered on all fronts—impressing event attendees, elevating the university’s brand, and providing a lasting tool for continued fundraising efforts. By balancing energy, storytelling, and longevity, the video continues to serve as a key asset in securing future donations.

Is your organization planning a major fundraising campaign? Let’s make something that lasts.